THE POWER OF MOMENTS IN MARKETING

Do you remember the time when you fell off your bike and had a huge wound on your knee? You can imagine it vividly right, all the blood and gravel that is stuck to your knees. The pain and that feeling of “what am i supposed to do now?” You ran back to your house leaving the bike behind so that you can see your mom and let her treat the wound and make it better again. Even after years go by, you can still recall that moment in your life with details and it’s something that has always easy to access.

These moments has been embedded in you because it was so significant enough and you have put so much thought into it. Wonder if you had the same powers to purposely create moments that stick with you or your friends or even your customers.